Our guest speaker for this episode is Rob Anderson. Rob is the Founder and acting CEO of Cagora and the company behind it called Community Enabler.

Cagora is a ‘Family Friendly’, Community and Business oriented alternative to the traditional Social Networks.

Rob really went in depth in explaining to us what Cagora is now, how it benefits the Community at large, and even a taste of what Cagora has coming in the future.

Cagora is, as Forrester Research puts it, the next generation in Social Networking. Rob cited that although Cagora retains some of the characteristics and features of the traditional social media sites. Cagora offers significantly more not only for the individual, but for the community or communities surrounding them.

As Rob explains it, say that you have a special interest in rock climbing. At Cagora, you have the opportunity to enter that particular special interest group to share experiences, your favorite places to climb or the type of equipment that you use. Not only that, if you prefer, you can start your own group and invite your friends that you already share this interest with.

This is very valuable from the business point of view since this is the perfect venue to get feedback from these groups on products and services, as well as word of mouth advertising.

Cagora also offers solutions for local businesses to attain a web presence and become interactive with members of the local community, many of whom may already be their customers. And Cagora, through their business solutions, gives local businesses the opportunity to market their products and services to the online community as well as locally.

According to Rob, Cagora also provides solutions for non profit organizations and even local Chambers of Commerce.

And again, this is a family friendly environment. I invite you to see for yourself the many benefits of a ‘Community Marketplace‘.

Rob cited as examples of the trend by major brands toward the ‘Community Marketplace’, the recent absence of Pepsi advertising during the Super Bowl, the 50th birthday of Barbie last year, and the creation of community groups to market Lego products. You will be seeing a great deal more of this in the near future.

In Cagora, you will also find opportunity as an Affiliate to leverage the growing, and scarcely serviced niche, of offline local business promotion.

As always, thank you for your time. Be sure to check back here regularly for show updates and reviews. I appreciate your being here and your feedback.

Until next time. Be well!

Jim

Technorati Tags: Business Networking, Community, Local Community, Rob Anderson, Social Networking

Our guest speaker for this episode is Rob Anderson.

Rob is the Founder and acting CEO of Cagora and the company behind it called Community Enabler.

Cagora is a ‘Family Friendly’, Community and Business oriented alternative to the traditional Social Networks.

Cagora is a one stop global network of Local and Special Interest Communities where people can search, browse, learn, earn, meet, grow, and make a difference!

Technorati Tags: Business Networking, Community, Local Community, Rob Anderson, Social Networking