Our guest Expert speaker for today's segment was Mike Paetzold, 'The WordPress Guy'.

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as 'The WordPress Guy'.

After being an under ground niche marketer using his blogs, he has surfaced to share some of the ways he uses PLR to enter various niches profitably.

As for the some of the reasons for the WordPress platforms popularity among bloggers and marketers, Mike cites the ease of installation, the availability of a huge assortment of themes, and, of course, the ability to install various plugins that enable you to create a fully customized and unique blog site.

However, Mike suggests that you should learn to install WordPress manually as opposed to the simple 'one click install' route normally taken. Some reasons for this is, by default, the simple install crates duplicated settings for each installation that you do. And who has just one blog, right?

One of the most important plugins to add to you installation is the 'All in One SEO Pack'. This plugin provides not only some basic optimization settings, but more importantly, the ability to set your own custom 'Title Tag' for each post.

As Mike explains it, by default, WordPress assigns the same 'General Description tag to every post. Since the 'Title Tag' accounts for about seventy percent of your on page SEO, your title tag should be set with your main keywords, for the post, at the beginning of you 'Title Tag'.

We also discussed the importance of tags for each of your posts, and another plugin called 'Simple Tags'. One advantage of 'Simple tags' is that, at the end of post, it adds a list of other posts on your blog that are related to that post. This provides you reader with direct access to additional relevant information inside your blog.

Of course, these are just a few of the highlights from the show. To get all of the content, download the mp3 and have a listen. As always, I encourage you to do so with a pen and paper nearby to take notes.

Mike provides a program train you to correctly set up WordPress that even includes a process map to guide you through setting up your blogs. It's called 'Wordpress Made Easy'.

Once you've listened to the call and picked up Mike's program, you will have no trouble understanding why Mike is known as 'The WordPress Guy'.

Thanks for your time! I hope that you have found this useful.

Later!

Jim

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