Private Label Rights Archives

Our expert guest speaker for today's segment is Doug Champigny. As you may recall, Doug  joined us earlier this month to share his insights on Affiliate Marketing and has agreed to return today to share his expertise as a 'Master of Private Label Rights.'

Doug has over 25 years of marketing & advertising experience ranging from Daily newspapers to full-service advertising agencies, 18 years of it in senior management positions including 12 years as owner of his own Internet marketing, design & SEO company have led him to the unique qualification as an expert on both the marketing and technical aspects of Internet Marketing and online promotion.

Current duties include co-management of over 120 websites, running 9 blogs, publishing a daily e-zine to over 35,000 Internet marketers worldwide, while authoring e-books, audios and videos teaching Internet marketers to increase their online profits, grow their Internet businesses and brand themselves worldwide.

Recently a speaker at the Internet Marketing Seminar in Sandusky, Ohio and the Internet Marketing SuperConference in Las Vegas. And most recently at the Internet Super Stars Conference held in Orlando.

Doug first explained the differences in 'Rights' products. There are basically three types, Resell Rights(RR), Master Resell Rights(MRR) and Private Label Rights(PLR). Citing PLR as being the most powerful for us as marketers. It is important to note here that with any 'Rights' product that it is important to read the License Agreement that accompanies these products to be sure that you do not find yourself in violation of the terms of the agreement.

Doug shared some excellent insight son how PLR products can be used and repurposed to create unique products and content including, audio, video, podcasts, and content for blogs and websites. Also, how you might combine multiple PLR products into a single, more valuable product or even an eCourse to offer your subscribers over time.

Doug has a set of video tutorials that details the conversion of a PLR product, step by step, and is an excellent resource for you if you are having difficulties or just have no idea what to do with all that PLR material occupying space on your computer.

We also touched on Doug's new coaching program, PowerStart 2010, which he introduced at the Internet Super Stars Conference. This is a 1month coaching program designed to take you from zero to a working online business. And the program assumes no experience level. What I mean here is that if you can turn on your computer and check your email, everything else you need to know is in the program. So, don't be put off thinking that you need some special skills up front. You can do this!

That said, I feel that it is important to note that Doug has done private coaching for many years, but has decided to go public with this program to help anyone that is just wanting to start an online business and wants to do it right and those who may be having trouble moving their current business forward.

So, grab the recording and take good notes, put the information and ideas Doug has shared with us into action and have some fun!

Thanks so much for joining us here and on the show. I look forward to seeing you there.

Remember, "Take Massive Action!"

Jim

Technorati Tags: Doug Champigny, plr help, Private Label Rights, Private Label Rights Expert

Our guest Expert speaker for today's segment was Mike Paetzold, 'The WordPress Guy'.

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as 'The WordPress Guy'.

After being an under ground niche marketer using his blogs, he has surfaced to share some of the ways he uses PLR to enter various niches profitably.

As for the some of the reasons for the WordPress platforms popularity among bloggers and marketers, Mike cites the ease of installation, the availability of a huge assortment of themes, and, of course, the ability to install various plugins that enable you to create a fully customized and unique blog site.

However, Mike suggests that you should learn to install WordPress manually as opposed to the simple 'one click install' route normally taken. Some reasons for this is, by default, the simple install crates duplicated settings for each installation that you do. And who has just one blog, right?

One of the most important plugins to add to you installation is the 'All in One SEO Pack'. This plugin provides not only some basic optimization settings, but more importantly, the ability to set your own custom 'Title Tag' for each post.

As Mike explains it, by default, WordPress assigns the same 'General Description tag to every post. Since the 'Title Tag' accounts for about seventy percent of your on page SEO, your title tag should be set with your main keywords, for the post, at the beginning of you 'Title Tag'.

We also discussed the importance of tags for each of your posts, and another plugin called 'Simple Tags'. One advantage of 'Simple tags' is that, at the end of post, it adds a list of other posts on your blog that are related to that post. This provides you reader with direct access to additional relevant information inside your blog.

Of course, these are just a few of the highlights from the show. To get all of the content, download the mp3 and have a listen. As always, I encourage you to do so with a pen and paper nearby to take notes.

Mike provides a program train you to correctly set up WordPress that even includes a process map to guide you through setting up your blogs. It's called 'Wordpress Made Easy'.

Once you've listened to the call and picked up Mike's program, you will have no trouble understanding why Mike is known as 'The WordPress Guy'.

Thanks for your time! I hope that you have found this useful.

Later!

Jim

Technorati Tags: Affiliate, Blogging, Blogs, internet marketing, Mike Paetzold, PLR, The WordPress Guy, WordPress Made Easy

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