Our expert guest speaker for this segment is Alan R. Bechtold. Alan has been involved in direct mail and information publishing for more than 35 years. He’s been marketing online for more than 25 years — starting with the dial-up computer bulletin boards that pre-dated the Web by more than 10 years.

He’s made money online and offline with direct marketing and today actively combines the two mediums to build his his own publishing businesses.

Alan loves showing people how to tap the Internet to turn any hobby or interest into money with information publishing done the easy way. And that’s what he’ll be discussing on the show.

Alan gave us some great insights on the advantages of being a publisher as opposed to being a writer. Publishing offers some significant advantages.

As a publisher, you can receive press releases by email and use the content either as is or edit this content to suit your needs. As well, every press release has contact information for persons who are willing, and hoping, you will use their material in some way.

This can often lead to an opportunity for product creation. For example, you might get this person on the phone for an interview, set up a recording, have this edited and transcribed and you have yourself a valuable product for only a minimal effort.

And here is what makes it so valuable. You may have seen that many of the online interviews are done with many of the same people repeatedly. So the content of these interviews varies only a little from one to the other. Except, of course, in the event of a special launch or promotion.

A drawback to being in the Internet marketing arena is that we sometimes forget that there is an offline world. There are thousands of persons in the offline doing great things with products and services that most people have no idea even exist.

That’s where you come in, as a publisher, by bringing these folks to the online world. And to them, you are the best thing since butter on biscuits. Plus, it’s original content and you are the one providing it.

Alan cites white papers as another excellent source of content for you. White papers are released by many companies that describe products and services that they provide. As the publisher, you can use these papers to create a feature or an ebook, since they are generally several pages in length.

Alan also had a special announcement for us today. He is creating a member portal that is going to be at no charge for the first 5000 members. It is still in the building process.

The portal is to be called ‘Uncle Alan’s Info_Publishing and Marketing Portal’. You can go on over there now and get the free ebook he describes on the call and when the site is up, you will receive your invitation to be one of tose 5000 that gets in free.

So, now, go get the ebook, go download the free recording of the call and you may find that a business in Information Publishing would be right for you.

Thanks so much for your time and for joining us here. Be sure to return and check for the updates of upcoming calls so you can join us for the show and get the information first hand.

Remember, as Mark Hendricks says, ‘Do It Now, Do It Now, Do It Now!’

Until next time!

Jim

Technorati Tags: Alan R Bechtold, direct marketing, information publishing, publishing business, writing

Our expert guest speaker for this segment is Alan R. Bechtold. Alan has been involved in direct mail and information publishing for more than 35 years.

He’s been marketing online for more than 25 years — starting with the dial-up computer bulletin boards that pre-dated the Web by more than 10 years.

Alan loves showing people how to tap the Internet to turn any hobby or interest into money with information publishing done the easy way.

And that’s what he’ll be discussing on the show.

See you there!

Jim

Technorati Tags: Alan R Bechtold, direct marketing, information publishing, publishing business, writing

Our expert guest speaker for today’s segment is Doug Champigny. As you may recall, Doug  joined us earlier this month to share his insights on Affiliate Marketing and has agreed to return today to share his expertise as a ‘Master of Private Label Rights.’

Doug has over 25 years of marketing & advertising experience ranging from Daily newspapers to full-service advertising agencies, 18 years of it in senior management positions including 12 years as owner of his own Internet marketing, design & SEO company have led him to the unique qualification as an expert on both the marketing and technical aspects of Internet Marketing and online promotion.

Current duties include co-management of over 120 websites, running 9 blogs, publishing a daily e-zine to over 35,000 Internet marketers worldwide, while authoring e-books, audios and videos teaching Internet marketers to increase their online profits, grow their Internet businesses and brand themselves worldwide.

Recently a speaker at the Internet Marketing Seminar in Sandusky, Ohio and the Internet Marketing SuperConference in Las Vegas. And most recently at the Internet Super Stars Conference held in Orlando.

Doug first explained the differences in ‘Rights’ products. There are basically three types, Resell Rights(RR), Master Resell Rights(MRR) and Private Label Rights(PLR). Citing PLR as being the most powerful for us as marketers. It is important to note here that with any ‘Rights’ product that it is important to read the License Agreement that accompanies these products to be sure that you do not find yourself in violation of the terms of the agreement.

Doug shared some excellent insight son how PLR products can be used and repurposed to create unique products and content including, audio, video, podcasts, and content for blogs and websites. Also, how you might combine multiple PLR products into a single, more valuable product or even an eCourse to offer your subscribers over time.

Doug has a set of video tutorials that details the conversion of a PLR product, step by step, and is an excellent resource for you if you are having difficulties or just have no idea what to do with all that PLR material occupying space on your computer.

We also touched on Doug’s new coaching program, PowerStart 2010, which he introduced at the Internet Super Stars Conference. This is a 1month coaching program designed to take you from zero to a working online business. And the program assumes no experience level. What I mean here is that if you can turn on your computer and check your email, everything else you need to know is in the program. So, don’t be put off thinking that you need some special skills up front. You can do this!

That said, I feel that it is important to note that Doug has done private coaching for many years, but has decided to go public with this program to help anyone that is just wanting to start an online business and wants to do it right and those who may be having trouble moving their current business forward.

So, grab the recording and take good notes, put the information and ideas Doug has shared with us into action and have some fun!

Thanks so much for joining us here and on the show. I look forward to seeing you there.

Remember, “Take Massive Action!”

Jim

Technorati Tags: Doug Champigny, plr help, Private Label Rights, Private Label Rights Expert

Our guest for this segment is Doug Champigny. Doug is an expert on both the marketing and technical aspects of Internet Marketing and online promotion.

Doug has over 25 years of marketing & advertising experience ranging from Daily newspapers to full-service advertising agencies, 18 years of it in senior management positions including 12 years as owner of his own Internet marketing, design & SEO company have led him to the unique qualification as an expert on both the marketing and technical aspects of Internet Marketing and online promotion.

A speaker at the Internet Marketing Seminar in Sandusky, Ohio and the Internet Marketing SuperConference in Las Vegas. And most recently at the Internet Super Stars Conference in Orlando, where he introduced his upcoming coaching program, PowerStart 2010.

Technorati Tags: Doug Champigny, plr articles, Private Label Rights, Private Label Rights Expert